From Data Chaos to Clarity: Revolutionizing Agri-Business with Salesforce
Breaking Complexity for Smarter Decisions and Sustainable Growth
The Challenge: Finding the Right Rhythm
A leading multinational Agri-input company struggled with inefficiencies and scattered data. They needed precise insights to address agro-climatic zone specifics, crop patterns, and fluctuating market trends while catering to millions of smallholding farmers battling uncertain rainfall, pest outbreaks, and labor shortages. Legacy data silos across regions and teams further hindered their ability to optimize production, manage lifecycles, and enhance channel satisfaction. Without integrated systems, the company struggled with fragmented data, making it difficult to drive informed decisions or achieve sustainable growth.
The Solution: Empowering Growth with Salesforce
Datafy partnered with the Agri-input company to implement a tailored Salesforce solution that streamlined operations, integrated data and promoted sustainable growth. Leveraging our CICS Model (Diagnose → Design → Deliver → Sustain), we collaborated with leadership and operational teams to create a three-phase implementation plan.
Phase 1 focused on integrating legacy systems, enabling real-time visibility into agro-climatic zones, crop patterns, and customer insights, such as Share of Wallet (SOW) and Voice of Customer (VoC).
Phase 1 focused on integrating legacy systems, enabling real-time visibility into agro-climatic zones, crop patterns, and customer insights, such as Share of Wallet (SOW) and Voice of Customer (VoC).
In Phase 3, we streamlined financial processes using Salesforce’s Finance Module, automating AR management and reducing Days Sales Outstanding (DSO) from 68 days to 43. This phased approach enabled better cash flow, stronger channel partnerships, and sustainable growth for the company.
The Results:
A Data-Driven Future Secured
Within six months of the Salesforce implementation, the Agri-input giant transformed their business operations and achieved outstanding results:
- 16% revenue growth above budget.
- 25-day reduction in DSO, unlocking cash flow and improving financial health.
- Seamless integration of legacy data into Salesforce, offering real-time insights to all teams.
With the combined power of Salesforce and Datafy’s expertise, the company transitioned from chaotic, scattered data to a streamlined, data-driven decision-making process.